The Comply or Justify Model

▪ The model helped to govern how country Ceo’s

executed global vodafone strategy.
▪ Some executives worried that the model could lead
to a fractured company
▪ The model require a high burden of proof for country
CEO’s to justify their line of thinking.

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Challenges of leading Multinational Corporation

▪ Father, Judge, and Architect Analogy

▪ Many people believed that the top-down approach
was potentially harmful to the growth.
▪ Bureaucratic “global organization” and rigid company
in the mid-2000s

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Having a local Connect

▪ External/Local experience can reveal important nuances in the

market
▪ Colao’s level of insight into the local population was extreme.
▪ Colao emphasize the importance of leader being global citizen
while feeling that they belong to a local community.
▪ The diversity in Vodafone’s committee has helped the company
manage the tension between local community involvement and
global citizenship