ABOUT THE COMPANY

• ITC is one of India's foremost private sector companies with a market capitalisation of US $ 50
billion and Gross Sales Value of US $ 10.8 billion.
• ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal.
• Established in 1910 as the Imperial Tobacco Company of India Limited, the company was
renamed as the Indian Tobacco Company Limited in 1970 and further to I.T.C. Limited in 1974.
The periods in the name were removed in September 2001 for the company to be renamed as ITC
Ltd
• ITC is one of India's foremost private sector companies. ITC is a leading FMCG marketer in
India today, the second largest Hotel chain, the clear market leader in the Indian Paperboard
and Packaging industry and the country's foremost Agri-business player.

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 International Business
Division
• Set up in 1990, IBD leveraged ITC’s agri-business competency to promote export of agricultural

commodities

• Overtime, IBD later forayed into the domestic Indian market with wheat products.

• Within two years of its launch, its domestic flour brand Aashirvaad became the foremost flour

brand in India

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Businesses
FMCG
ITC food is the 3rd largest in India

Packages and Paperboard

An icon of Environmental Stewardship
 

Hotels
Pioneer in Green Hoteliering

Information Technology
Leading global technology services and solutions provider

Agri Business
Pioneer in rural transformationthrough ITC e-Choupal
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E-Choupal Initiative
e-Choupal is an initiative of ITC, a conglomerate in India, to link directly with rural
farmers via the internet for procurement of agricultural and aquaculture products
like soyabeans, wheat, coffee, and prawns.
E-CHOUPAL CHOUPAL SAAGAR PROCUREMENT -
RETAIL HUBS

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Traditional Supply Chain

FARMERS MANDI ITC/BUYERS

• Cost delays
• Higher procurement costs
• Low price realisation for the farmers
Modified Supply Chain

OTHER
FARMERS MANDI
BUYERS

ITC PROCESSING
 Transactional Costs Traditional E-Choupal

Trolley Freight to Mandi /ITC 120 120

Labour 50 0

Commission 150 0

Incurred by Farmer Handling Loss 50 0

Commission to agent 100 50

Cost of Gunny Bags 75 75

Freight to Factory 120 0

Handling at Hub 40 40

Incurred by
Processor Cash Disbursement Costs 50

Total 705 335

• Developed a website to deliver real-time and relevant information
• Sanchalaks were locally elected kiosk managers
• Choupal Saagars as an alternative to mandis
• Samyojaks were co-ordinators who assisted ITC with new locations
and logistics
Strategic and Key Interventions
•Providing Farmers with easy access to real time, relevant
information - E-Choupal village internet kiosks
•Raising agri competencies through knowledge and technology
transfer - Choupal Pradarshan Khet Demo plots, farmer field
schools, customised solutions
•Bringing appropriate farm and non farm services close to farmers
doorstep - Choupal Saagar Procurement cum retail hubs
•Expanding choice & services for evolving rural customers - Choupal
Haat & Mahotsav
Diversified Services of e-Choupal
❖ Primary Education - Providing digital content and virtual training
sessions for children
❖ Women’s Empowerment - Empowering partnership by providing
women information and market linkages
❖ Healthcare Services - Three-tier Choupal Health Care model
Tier One: The Choupal
Tier Two: The Choupal Saagar
Tier Three: The Network Hospital
Additional Services of e-Choupal
❖ Retailing via Choupal Saagar - ‘rural hypermarkets’ stocking
products from over 110 companies
❖ Financial Product Marketing
- Kisan Credit Card - to provide cheap credit to rural farmers through
State Bank of India
- Third Party Loans - to furnish third-party loans and offer credit
services via delivery channels
- Channel Credit - to provide more secure loans
- Insurance - to design weather insurance products according to
crop, district and phase
• Targetting 10 million
farmers in e-choupal
network by 2022
• Going forward, the portfolio
will be adding more fruits,
vegetables and sea food in
processed, frozen or
dehydrated forms,
competing directly with
existing retailers and new
age grocers such as Amazon
Fresh