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Dark side of CB

Few accepts (coca cola)


• https://www.youtube.com/watch?v=bHhCP5ad-zM
Exploitive Targeting
• Marketing to Children
• Overaggressive Promotion
• Selling pharmaceuticals
Tinkering with Consumer’s perception
Socially Undesirable Representation
• Barbie
• https://time.com/4197596/barbies-triumphs-and-controveries-57-
years-of-highs-and-lows/

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