Professional Documents
Culture Documents
2-0007 BCG-Matrix
2-0007 BCG-Matrix
DIAGRAMS
High Low
Stars Question marks
High
Market growth
Low
Cash cows Dogs
Market share
High Low
Prioritize Divest
High
Market growth
Invest Kill
Low
Market share
High + -
+
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Market growth
High
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Market share
Low + -
+
• Your text goes here -
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Market growth
High
• Your text goes here
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Market share
High + -
+
• Your text goes here
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• Your text goes here -
Market growth
Low
• Your text goes here
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Market share
Low + -
+
• Your text goes here
• Your text goes here
• Your text goes here -
Market growth
Low
• Your text goes here
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Market share
High Low
High
Market growth
Low
Market share
High Low
Prioritize Divest
High
Market growth
Invest Liquidate
Low
Market share
High Low
High
MARKET GROWTH
Low
MARKET SHARE
High Low
STARS
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High
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MARKET GROWTH
Box 1 Box 2
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High Low
QUESTION MARKS
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High
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MARKET GROWTH
Box 1 Box 2
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High Low
CASH COWS
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High
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MARKET GROWTH
Box 1 Box 2
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High Low
DOGS
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High
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MARKET GROWTH
Box 1 Box 2
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Box 1
Box 2
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Box 3
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Higher market share
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