Needs and Wants

Needs
Refers to the things that a person
must have in order to survive
 Wants
Refers to the things that a person
must have in order to be happy,
comfortable, and satisfied.
What comes to your mind when you
hear the word “toothpaste?”

How about shampoo?

When you are asked to describe “burger,”

what will you say first?

How about soft drink?

 Brand

Refers to the name, design, color,

symbol, quality, features, or a
combination of these elements that
make the product separate and
distinct from similar products of he
competitors.