advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. Pop up ads. Pop-up ads are a form of online advertising focused on attracting Web traffic. They are usually generated in a new browser window with the help of JavaScript or Adobe Flash. Although these ads are one of the most popular online advertising techniques, they are not popular with average Web surfers, and several products and techniques are available to disable them. Pre roll video ads A pre-roll ad is a promotional video message that plays before the content the user has selected. ... A new video format known as TrueView allows users to skip the ad after five seconds. Widget Widget definition Definition Mobile Widgets Web Widgets Desktop Widgets A widget is a small program or application which provides or interacts with information in a moveable and customisable way. Search Marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.[1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings Online coupons An online coupon refers to a discount code or number that can be redeemed on a website. Like traditional coupons, online coupons are used to attract new customers and increase the loyalty of new customers.