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    This document presents three levels of consumer decision making: extensive decision making, limited decision making, and routinized response behaviour. Extensive decision making involves a high level of consumer involvement when purchasing high cost or important goods. Limited decision making involves a moderate level of involvement and evaluating a few brands for items like clothing. Routinized response behaviour involves little consumer involvement and sticking to one brand when quickly purchasing low cost, everyday goods.

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    LEVELS OF CONSUMER DECISION MAKING

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    This document presents three levels of consumer decision making: extensive decision making, limited decision making, and routinized response behaviour. Extensive decision making involves a high level of consumer involvement when purchasing high cost or important goods. Limited decision making involves a moderate level of involvement and evaluating a few brands for items like clothing. Routinized response behaviour involves little consumer involvement and sticking to one brand when quickly purchasing low cost, everyday goods.

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    14 views7 pages

    Levels of Consumer Decision Making

    Uploaded by

    Aus
    This document presents three levels of consumer decision making: extensive decision making, limited decision making, and routinized response behaviour. Extensive decision making involves a high level of consumer involvement when purchasing high cost or important goods. Limited decision making involves a moderate level of involvement and evaluating a few brands for items like clothing. Routinized response behaviour involves little consumer involvement and sticking to one brand when quickly purchasing low cost, everyday goods.

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    of 7

    LEVELS OF

    CONSUMER
    DECISION MAKING
    PRESENTED BY-
    ABHINANDAN (01)
    AFSANA (02)
    AKANGSHYA (03)
    What is Consumer Decision
    Making?
    Process by which consumer identify their needs, collect
    information, evaluate alternatives and make purchase
    decision.
    These actions are determined by psychological and
    economical factors .
    And are influenced by environmental factors such as
    culture, group and social values.
    Consumer Involvement

    LESS INVOLVEMENT HIGH INVOLVEMENT

    ROUTINISED LIMITED EXTENSIVE


    RESPONSE DECISION DECISION
    BEHAVIOUR MAKING MAKING
    Levels of Consumer Decision
    Making
    • Extensive Problem solving
    • Limited Problem Solving
    • Routinized Response Behaviour
    Extensive Decision making
    • High level of involvement
    • High cost goods
    • Long time to decide
    • Evaluation of many brands
    • Examples -
    Limited Decision Making
    • Moderate involvement in selection process
    • Purchasing process is shorter
    • Evaluation of few alternative brands
    • Example are clothing, cosmetics
    Routine response Behaviour
    • Little involvement in selection process
    • May stick with one brand
    • Quick decision
    • Frequently purchase low cost goods
    • Examples-

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