By Kariox Digital

The action or business of promoting and selling products or

services, including market research and advertising
Advertising is a marketing tactic involving paying for space to
promote a product, service, or cause. The goal of advertising is
to reach people most likely to be willing to pay for a company's
products or services and entice them to buy.
 Print (Newspaper, Magazine, Directories etc.)
 Radio
 Television
 Digital/Online
 Outdoor Ads (Hoardings, bus etc.)
 Product Placement
 Direct Mails & Personal Sales
 Theatre Ads
Digital marketing is the marketing of products or services using
digital technologies, mainly on the Internet, but also including
mobile phones, display advertising, and any other digital
medium
 Online Marketing Offline Marketing
Cost Effective Yes No
Measurability 100% Up to some extent
Real-Time Results Yes No
Demographic Targeting Yes No
Long-Term Exposure Yes Up to some extent
Device & OS Targeting Yes No
Two Way Communication Yes No
Personalization Yes No
Custom Intent Targeting Yes No
AI & Machine Learning Yes No
 Digital Brand Executive/Assistant Manager/Manager
 PPC Executive/Assistant Manager/Manager
 Digital Marketing Executive/Assistant Manager/Manager
 Social Media Executive/Assistant Manager/Manager
 SEO Executive/Assistant Manager/Manager
 SEM Executive/Assistant Manager/Manager
 Sr. Digital Marketing Manager
 Head - Digital Marketing
 Associate Director - Digital Marketing
 Director - Digital Marketing
 VP - Digital Marketing
 Chief Digital Officer
Years of Experience Annual Package
1 300,000
3 540,000
5 840000
7 1,000,000
10 1,500,000
15 2,200,000
20 3,000,000
 SEO (Search Engine Optimization)
 SEM (Search Engine Marketing)
 SMM (Social Media Marketing)
 Video Marketing
 Email Marketing
 SMS Marketing
 eCommerce Platform Marketing (Amazon/Flipkart/Snapdeal)
 Native Advertising
 Affiliate Marketing