Brand communication recommendations

Communication objectives
Target audiences will need to
• Think
--Of Domino’s as more than just pizza
• Feel
--The desire
• Do
--Order food item from Domino’s
 Consumer promotions

Focus on new healthy alternative menu selections

• Feedback encouraged via social media
• New recipe testing
• Sampling
• Price-offs
• Coupons
• Contests and sweepstakes
 Interactive and New media

• Seek new innovations to serve customers

-- Pizza tracker has had huge success
-- Augmented reality
• “Is it good?” video reviews via Facebook & Twitter
• More involvement with other social media
-- Instagram
-- Tumblr
-- Pinterest