VOLKSWAGEN

AHAMED SHAHAS S
p18103
PGDM-A
HISTORY
 1937 - GERMAN LABOUR FRONT

 First car – BEETLE

 Rapid growth in 1950s to 1960s

 New generation models in 1970s - PASSAT, POLO and GOLF.

 China – Largest Market in 2017: increased production in past
decade.

 Acquired SEAT in 1986, Skoda in 1994, Lamborghini and Bugatti

in 1998, Scania in 2008 and Ducati, MAN, Porsche in 2012.
VOLKSWAGEN GROUP
 Chairman: HANS DIETER POETSCH

HERBERT DIESS

 Headquarters: WOLFSBURG – GERMANY.

 Total Revenue : 230.682 Billion Euro

 100 Production facilities across 27 countries

 12 Brand – from 7 Europian contries.

 6th – 2017 Fortune 500 list of World companies.

LATEST NEWS
 ‘India. 2.0’ - Skoda to Boost Position of VW Group in India.
(June 23)

 Low cost vehicles by 2020 using MTM platform.

 Porsche unveils 911 GT2 RS sports car priced over Rs 5cr.

 Massive recall program global diesel emission scandal.

 Purely voluntary in Nature

VOLKSWAGEN INDIA
 Steffen Knapp: Director of Passenger cars
 Joerg Mueller: Director of Truck division
 Low sales from 2014-2017

Measures to Increase Sales

 Increase production of new models
 More incentives to dealers
 Improve after sales services/main complaints
MAIN COMPETITORS
Worldwide: In India:
 Toyota  Maruti Suzuki
 Hyundai
 General Motors  Ford
 Ford  Mahindra
 Renault Nissan  Tata
 Honda
 Hyundai
 BMW
 Chevrolet
 Honda
FUTURE PLANS
 Increase production of Skoda.

 Volkswagen – more middle class commercial vehicles.

 More sports cars from Porsche and Lamborghini.

THANK YOU