Advertising in buisness

Presented by :
Ait lhaj abdelaziz
Saoud mohammed
Safantah elmehdi
Introduction:

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 Types of
advertising
01
Advantages
02

03 Disadvantages

04 Conclusion

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 Purpose of advertising
create a desire for
your product 1

3
to convince
customers that a
company's services or
products are the best

2
make the
customers aware of
your product

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TYPES OF ADVERTISING

Brand
Advertising
is all about creating awareness of the
brand. It is used by companies like Coca
Cola, Nike and other large brands. For
example in the UK Coca Cola uses TV
advertising to raise brand awareness
most years just before Christmas. The
result isn’t an instant sale; they just
want you to recall the brand when
shopping or buying later.
Direct Sales
Advertising
is the typical ad that says we have product
X, buy it now. Direct sale advertising gives
you one shot at the sale and no more. If
people respond by picking up the phone,
visiting your outlet or going to your
website then you have a potential sale.
But once they leave the ad you have lost
them totally. This means Direct Sales Ads
are often expensive and quite ineffective.
Relationship
Building
Advertising
is just what it says. The aim is to
build a relationship NOT to make
an immediate sale. So you might
give a free sample in return for
their email address or physical
address. Then you can keep in
touch with them and build the
relationship.

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advantages

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Introduces a New Product in the Market:

Advertising plays significant role in the

introduction of a new product in the
market. It stimulates the people to
purchase the product.

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IncreasedSales:

Advertisement
facilitates mass
production to
goods and
increases the
volume of sales.

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BetterQuality Products:

Different goods are advertised under different

brand names.

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Supports The Salesmanship:

Advertising greatly
facilitates the work
of a salesman. The
customers are
already familiar
with the product
which the salesman
sells.

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More EmploymentOpportunities:

Advertising provides and

creates more employment
opportunities for many
talented people like
painters, photographers,
singers, cartoonists,
musicians, models and
people working in different
advertising agencies.

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FightsCompetition:

Advertising is greatly
helpful in meeting the
forces of competition
prevalent in the market.
Continuous advertising
is very essential in order
to save the product
from the clutches of the
competitors.

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Disadvantages

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 High price to consumers

• Advertising increases costs of product.

.

Customers have to pay high price for the

products heavily advertised. Companies do not
forgo their profits. Thus, businessmen can earn
more at a cost of customers.

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 Creation of Monopoly:

• Effective advertising campaign create

permanent place for certain brands in the
market. It blocks the entry of other
competitors. Monopoly always has ill-effect on
buyer’s interest.

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 Impulsive Buying

It creates unnececssary needs. People

are emotionaly forced to buy the
products. Sometimes, it instigates
people to buy unnecessary products.

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CONCLUSION
 WEBOGRAPHY :

• https://economictimes.indiatimes.com/definition/advertising

• http://www.economicsdiscussion.net/advertising/advantages-and-disadvantages-of-
advertising/31464?fbclid=IwAR2Z06R3yvop1oof2lMGc6G5hTNc6F494j4W89Zufrkab7Y
K-km_c5szu3c

• https://bizfluent.com/info-7736409-10-kinds-advertising.html

• http://www.yourarticlelibrary.com/advertising/advantage-and-disadvantage-of-
advertising/48668

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 Thanks for
your attention

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