Marketing

Goods
Services
Place
Tangible & Intangible!

What is the
difference
between
TANGIBLE &
INTANGIBLE?
Tangible & Intangible Products

Tangible Intangible
 Is more quantitative…
 Is more qualitative…
 Can be measured
specifically & see the  Cannot be
actual results scientifically measured.

 E.g. Car speed, safety  Focuses on how people

standards, efficiency feel or the image or
(mpg) pleasure gained…
The Product Life Cycle
 Product Life Cycle…..
No of
sales
Saturation
Maturity

Decline

Growth

Launch /
Introduction

Research & Time line

Development (R&D)