Decline stage of product life cycle

• Decline Stage: The decline stage of the product life cycle is the
terminal stage where sales drop and production is ultimately halted.
Profitability will fall, eventually to the point where it is no longer
profitable to produce, and production will stop.
• As we all know that Maggi is now banned in India due to it’s high lead
content. Thus it is going through it’s declining stage now. Nestle is
conducting a lot of research and if they come up with something new
and better, then Maggi might be selling it’s products in the future
Factors affecting product life cycle
• Rate of technological change
• Rate of market acceptance
• Competitor’s entity
• Economic & managerial forces
• Risk bearing capacity
• Government policy