COMPONENTS OF SPEECH

WRITING PROCESS
AUDIENCE ANALYSIS

Entails looking into the profile of your target audience. This is done so
you can tailor-fit your speech content and delivery to your audience.
The profile includes the following information:
1. Demography- ( age range, malefemale ratio, educational
background and affiliations or degree program taken, nationality,
economic status, academic or corporate designations.
2. Situation- (time, venue, occasion, and size)
3. Psychology- (values, beliefs, attitudes, preferences, cultural and
racial ideologies, and needs)
SAMPLE CHECKLIST
AUDIENCE ANALYSIS
Age Range
Male-Female Ratio
Educational Background
Educational Institution
Place of Residence(city,
province, town)
Marital Status
Economic Status
(Household income above
30,000 or below 30,000)
Language Spoken
Religious Affiliations/beliefs
PURPOSE

1. Informative Speech provides the audience with a clear

understanding of the concept or idea presented by the speaker.
2. Entertainment Speech provides the audience witb amusement.
3. Persuasive Speech provides the audience with well-argued ideas
that can influence their own beliefs and decisions.