QUALITATIVE RESEARCH

APPROACHES
Gaspar S. Cantere, Jr., LPT, MS EST Natural Science
 ETHNOGRAPHY
•This is basically derived from
anthropology. In this approach,
the ethnographer studies the
entire culture of a particular
group.
 PHENOMENOLOGY
• This qualitative research approach
explores the world of participants by
gaining thoughts, insights, and
perceptions to a particular
phenomenon. The researcher tries
to investigate an individual’s
thoughts and perceptions and find
the common ground to every
experience.
 NARRATIVE RESEARCH
•This is a qualitative research that
narrates the life experiences of
an individual told to the
researcher or from available
document or material.
 GROUNDED THEORY
• This qualitative research approach aims
to generate a theory from data which
area not analyzed and interpreted
inductively. The theory that can be
generated does not start from beginning
but only surfaced after all the data have
been analyzed inductively.
 CASE STUDY
• This approach presents a detailed
analysis of a specific case. The
researcher only focuses on one case.