1

Marketing the process of

developing, promoting, and
distributing products to satisfy
customers' needs and wants.

2
The main idea that designers consider
when it comes to their marketing
campaign, is to appeal to the demand of
consumers.

The advertisements are aimed at pleasing the

desires of their customers.

Concentrating on current trends is a

great way to appeal to someone through
a magazine ad.

3
To market effectively, fashion marketers follow the
principles of the marketing concept.

marketing concept :the idea that

businesses must satisfy customer
needs and wants in order to make a
profit

4
Specific customer characteristics that
are expressed as statistics include:

1. Demographics
2. Psychographics
3. Geographic
4. Behavioristics
– Purchase occasion
– Product benefits
– Usage level and commitment

5
Demographics statistics that describe a
population in terms of personal characteristics
age, gender, income, ethnic background,
education, religion, occupation, lifestyle.

Psychographics studies of consumers

based on social and psychological
characteristics such as attitude, interests, and
opinions

Geographic statistics about where people

live

Behavioristics statistics about consumers,

attitudes, use, or response to a product