Marketing Plan

KIYANI TOURS AND TRAVELS

“It’s all safe with us”

 Introduction:
 KIYANI TOURS AND TRAVELS providing travels and tours in all over
Pakistan.
 Focused on promotion of tourism for national interest.
 At affordable prices, we offer;
• Family packages
• Students package
• Friends time offer
• Honeymoon package
Vision Statement:
“To become a tour agency safe to travel with”
Mission Statement:
“Providing you best tours and travels services at your
comfort”

Slogan:
“It’s all safe with us”
Current Marketing Situation:
Following points will explain:
 Tourism industry is growing day-by-day
 People are interested in visiting Kashmir and other
Northern area of Pakistan
 Tour and travel giants are already operating in
marketing
 KTT will focus on smaller segments of market
Market Description:
 Tourism industry is composed of a number of
service providers and consumers
 Consumers demand followings
 Safe travel services
 Clean and comfortable hotels
 Food
 Tour guide services
We have customized packages to fulfill these need
 We Provide:

Travel Services Hoteling Services Tour Guide Services

 Product Review
 Family Package:
• Includes travelling, hotel, food and tour guide services.
• Includes travelling and hotel services.
• Includes travelling (vehicle and driver) only.
 Student Package:
• Travelling, hotel, food and tour guide.
• Travelling and hotel services.
• Travelling only.
 Friends Time Offer:
• Travelling, hotel, food and tour guide.
• Travelling and hotel services.
• Travelling only.
 Honeymooner’s package:
• Travelling, hotel food and tour guide.
• Travelling and hotel services.
• Travelling services.
 Competitive review:

 Pak Aim Travels & Tours:

Providing travel and related services both locally and internationally.
Highly admitted by the customer

 Sufa Travels & Tours (PVT) Ltd:

STT is located at Ferozpur road Lahore and it is a part of tourism and travel agent
directory

 Rehman Travels:
Rehman travels not only providing tours and travels services but also providing
visa services for different countries like UAE, Malaysia, England.

 Qadri Tours & Travels:

Providing stress free journey and having high brand value and positioning in
customer’s mind.
Strengths:
 Micromarketing:
Unlike big corporations, KTT is doing differentiated marketing. Capturing the
smaller segment and then delivering their desired value.
 Personal Relations:
Personal relations with the students of different universities and with families
are also considered as strength to increase the number of customers.
 Experience of Tourism:
We have the experience of almost all areas of Pakistan which will be helpful
in providing value to our customers.
 Low Prices:
We are providing up to the mark services at low prices when compared with
those of our competitors.
 Weaknesses:
The weaknesses of KTT include low funds and no proper advertisement on
TV.
• Low Funds:
We do not have as much funds as we required to compete with
over competitors.
• No Proper Advertisement On TV:
Due to lack of funds we cannot communicate with our customers
through television.
Opportunities:
• Government Support:
Tourism is the subject of our present government. So with their efforts
tourism will grow which ultimately consider as an opportunity for
growth.

• Peace in Northern Areas:

Peace is prevailing in northern areas of Pakistan and even all over the
country which is also promoting tourism.

Threats:
Threats for KTT include:
• Terrorism
• Political instability
• Stiff competition
Marketing Strategy:
KIYANI TOURS AND TRAVELS will use differentiated and micro marketing strategy.
Safety position will

• Positioning:
A very attractive slogan of “It’s all safe with us” will be used to position our
company in customer’s mind. Marketing will focus on maximizing value.

• Product Strategy:
Details of products have been explained in product review. All these packages are
tailored to provide desired value to consumers.

• Pricing:
Charges for tour guide and food are fixed but other charges vary with the location
of tour.

• Distribution Strategy:
Services will be distributed using direct distribution strategy. Only office is located
Marketing Communication Strategy:
Channels that are used to communicate value that we deliver to our customers
are as follow:
• Social media
• Direct presentation
• Printed Advertisement

Market Research:
Tours will be posted on site and reviews will be followed up. Also direct feedback
will be taken from tourists and after that research improvement will be made.
Action Programs:
KTT will implement this marketing plan from January next year. Social
media and other direct means will be used to communicate our
messages to customer hoteling contracts will be made in almost all over
the country. Tourist guide will be hired for tours from the areas where
tours are planned. Vehicles will hired from “Qadri Rent A Car”. Drivers
will be our own. All these activities will be done in a way to deliver
ultimate value to our customer.

Budget:
KIYANI TOURS AND TRAVELS has set a target to earn 2M in a year 2020
for which 200 tours are required to be sold each covering at least 10000
RS. Budget allocated to cover the cost of services being provided as
Rs.1.2M.