Professional Documents
Culture Documents
Business Communication-2
Business Communication-2
Work
Nature of Communication
Communication is Unavoidable.
“One cannot not communicate.”
- We send messages even by our absence.
Communication Principles
Communication is Strategic.
- All communication is aimed at achieving
goals.
o Instrumental Communication – messages
aimed at accomplishing task at hand.
Communication Principles
Communication is Irreversible.
“ People may forgive, but they don’t forget ”
Communication is a Process.
Downward Communication
- Occurs whenever superiors initiate messages to
their subordinates.
Upward Communication
- Messages flowing from subordinates to
superiors.
Communicating In and Beyond
Organization
Horizontal Communication
- Sometimes called lateral communication.
- It consist of messages between members of an
organization with equal power.
Informal Communication
Personal Networking
- Networking is the term usually used that has
strategic dimension that goes beyond being
sociable.