INTEGRATED MARKETING

COMMUNICATION
BUDWEISER BEER

Aakash Sharma - 402

Almas Khan - 407
Pranjal Kumar - 429
Vivek Rajamani - 440
Prasad Madhusudhan - 441
Neha Talwar - 451
Sonal Dubey - 457
BUDWEISER
 World’s best selling beer since 1957

 Currently holds 49.2% of the market share and has

5.4% volume growth

 Distributed in more than 70 countries and leads the

US premium beer category
PROMOTIONAL CAMPAIGN
 Company promotes the product majorly during
the sports season

 Sport audience is a large audience that typically

consists of people who have the same general
attitude

 They create an emotional bond with the consumer

TARGET CUSTOMER
 Loud and obnoxious people in the age group of 18-
49 years

 People with crude sense of humor

 Company with tagline “The Beer For Kings” creates

an image of mature and successful consumer
 IDEA BEHIND THE ADVERTISEMENT:
Online Ad
 Our Advertisement has also targeted the same
customer and conveys the message of “The Beer
For Kings”

 It shows that after drinking Budweiser, many girls

are attracted towards the consumer giving him a
macho feel and helps create for him an image of a
successful man
 IDEA BEHIND THE ADVERTISEMENT:
Print Ad
 Our Advertisement has also targeted the soft
people who wants to look macho and strong.

 Our Print Ad shows a cat looking into a mirror and

getting a feeling of lion which represents Macho
and strong image for the consumer.
 IDEA BEHIND THE ADVERTISEMENT:
Video Ad
 Our Video Advertisement has targeted the
customer who likes to have strong beer and
conveys the message of “The Beer For Kings”

 Our Video Ad shows a glass shattering as the beer is

poured in it conveying the message of Super strong
image.
THANK YOU