PURPOSIVE COMMUNICATION

KEY POINTS PURPOSIVE COMMUNICATION

 Communication Process.
 Ethical Guidelines.

 Communication across cultures.

 Communication
 - is an act or process of given word/s
through verbal and non-verbal(gesture). It
is the process of imparting / exchange
information based on knowledge , ideas,
thoughts, feeling, emotions and religions.
 Involves macro skills( listening, speaking,
reading and writing).
 Both oral and written.
 Illustration of communication process
  Terminologies involve communication process.

 Feedback- a verbal or non-verbal response by a receiver

to the sender’s message.
 Encoding- selecting words and their order for a message
by a sender.
 Decoding- the translation of message by the receiver.

 Noise-literally or figuratively, anything that

interfere/distract with a message.
 Message channel-the conduct or medium that will carry a
message from the sender to the receiver.
 How does
communication
becomes
purposive?
ETHICAL GUIDELINES
 Ethics- is defined as the study of conduct that
may apply from the individual or group, others
say ethics may be in the intuition or guts of there
feeling that may say in there own religion or
there golden rule.
 Velasquez 2006- states that ethical guidelines
focused on, Rights, justice, utility and care.
ETHICAL GUIDELINES FOR
COMMUNICATION

 It’s not enough for a communicator to craft a

message that’s clearly understood by his
audience, leveraging the seven principles of
business communication:
 Clear

 Concise

 Objective

 Consistent

 Complete

 Relevant

 Understanding of Audience Knowledge

 Activity 1
 ACT ME BABY.
 NOISE,
 OUR CULTURE
 SELFIE
 VIRGIN COCONUT OIL
 GOOGLE
 MICROPHONE
 Driving
 Swimming
 Debating
 Singing
 Dancing
 Hip hop
 Gossiping
 Fighting
 ACTIVITY 2,
 READ THE CULTURE,
 DISCUSS PDF, INFORMATIVE SPEECH