Local And Global

Communication In Multicultural
Settings
 Intercultural communication

• Intercultural communication is an important factor in today’s

globalized world. People travel and they need to communicate,
in most cases, it’s out of one’s culture.
What is Culture?

. Culture isn’t only intellectual happenings like arts, festivals,

traditional foods, heritages or literature, but refers to the daily
lifestyle of the general population
What is Intercultural Communication?

• Is an interaction to interaction with people from diverse culture.

Form Of intercultural Communication

• Verbal communication .
• non-verbal communication.
 Verbal Communication

• . consists of words used to communicate messages whereas

non-verbal communication is gestures that give out messages.
 Non-Verbal Communication

• cues consist of communication that occurs without words like

facial expressions, hand and body movements, eye contact,
use of objects, clothing, etc. They help in making message clear
or can give the different message as well.
Example of Intercultural communication

• Language difference makes international business companies

difficult to adjust to local environment and culture