Tour Operator

• A Tour Operator decides to expand the package holidays it offers in its

brochure by adding a new destination, Langkawi Island in Malaysia. A
reprehensive from the company traveled to Langkawi on a fact-finding mission.

• Accommodation

He discovers that a new hotel is being built on a pleasant location close to both
the beach and the main town on the island. He discusses the room rates with
the hotel owner and books ( Block Booking ) a number of rooms for the summer
season for 2 years

• Coach

He finds a local coach operator and discusses the journey from the airport to
the hotel in terms of how long it would take and how much the couch operator
would charge.
 How Tour Operator Works

• Sightseeing

While on the island, he looks around to see whether there is enough for tourist
to do the evening, enough sightseeing and possible excursions during the day
time.

• Transportation

On returning, he reserves the necessary number of seats on charter flights

throughout the following summer season and agrees on a certain price for the
entire package
 4 Types of Tour Operator
Mass-market Companies that sell high volumes of ‘packaged
operators operators products’, primarily to overseas
destinations at comparatively cheap prices.

Specialist Operators Companies that focus on specific market

segments, e.g. activity holidays, senior citizens, a
particular country or a specific type of tourism, e.g. New
Age Therapy Breaks in Skiathos

Domestic Operators Companies providing arrangements for residents of

their own country.

Incoming Tour Companies in a particular destination who

Operators specialize in putting together holidays and
services for overseas visitors to the destination