Professional Documents
Culture Documents
Branded
Hotel
Apparel
Stationery Cigaretes
Packaged Incense
Foods Sticks
Paper Personal
boards Care
Information Safety
Technology Matches
Agricultu
-ral
Industry
Diversification Strategy
Cigarettes :
• Focus to deliver highest product quality and value to consumers helps
them to lead in cigarettes industry.
• To boost sales growth introduce festivals packs of brands like: flake
filter, bristol filter, berkeley filter and Scissor filter.
Branded food business(2001):
• Launch kitchen of India(Canned foods from ITC Bukhara
restaurants).
• Brand offers ready to serve products.
• Introduced Aashirwad brand of wheat(atta) in 2002.
• Entered into biscuit market by launching Sunfeast brand in 2003.
Stationery products:
• Launch greeting cards under the brand name Expressions.
• Gain popularity due to introduction of cards in different
languages.
Safety matches
• Increase market share and its sales by offering unique designs
and value added features such as AIM.
Hotels(1975)
• Four brands- ITC Welcome group, Welcome hotels,
Fortune hotels, Welcome heritage
SWOT Analysis
Strength Weakness
Opportunity Threat
•Low per capita consumption •Competition both Domestic & International
Of personal care products
•Increasing Tax on cigarettes
•Rural Market
•Regulatory restrictions on cigarettes
•E-Choupal
•Ban on smoking
• Terror attacks
PEST analysis
Political Ban on communication
Luxury tax
Cows Dogs
•FMCG-Cigarettes •Branded apparel
In case of tobacco industry
Low bargaining
power of customer
Porters 5 forces
High threats of
High rivalry
new entrants
Market share of ITC Ltd.
•FINANCIAL STRENGTH
•BRAND RECOGNITION
Corporate Social Responsibility
• ITC's Social and Farm Forestry initiative has greened over 80,000 hectares
creating an estimated 35 million person days of employment among the
disadvantaged.