Professional Documents
Culture Documents
• Ethnocentric Approach
• Polycentric Approach
• Regiocentric Approach
• Geocentric Approach
Ethnocentric Approach
• MNC at their HQ formulate mission, objectives
strategies, product design etc. and make important
decisions for the subsidiaries and expect the
subsidiaries to implement them and report back to
all functional managers at HQ level.
• P&G, Philips, Toyota Nationals
• Philips – Dutch others are ‘Dutch Mafia’
• Widely used before 1990.
• 71% subsidiaries of the Japanese MNC headed by
Japanese.
• Thus, maintenance of domestic approach towards
international business is called ethnocentric
approach.
• Why do MNC prefer ethnocentric approach?
• Advantages ?
• Disadvantages?
Polycentric Approach
• The company establishes a foreign subsidiary company and
decentralize all the operations and delegates decision-making
and policy making authority to its executives.
• Company appoints the key personnel from the home country
and all other vacancies are filled by the people of the host
country.
• The executive of the subsidiary formulate the policies and
strategies, design the product based on the host country’s
environment and preference of the local customers (Culture/
Customs/ laws/ economic/ govt)
• Polycentric approach mostly focuses on the conditions of the
host country in formulation and implementation of strategies.
• The CEO of the subsidiary directly reports the overall CEO of the
MNC.
Why do MNC prefer P.A When should
Advantages Disadvantages
Regiocentric Approach
• The company after operating successfully in a foreign
country, thinks of exporting to the neighboring
countries of the host country.
• The foreign subsidiary considers the regional
environment for the formulating policies and
strategies.
• However, it markets more or less the same product
designed under polycentric approach in other
countries of the region, but with different market
strategies.
• HLL – Nepal, Srilanka,
• LG recruits Asian region
• CPL ltd – Australia, NZ, India and Philippines
• European MNC prefer – Germany, Italy, France and
• African – African countries
Why do MNC prefer Regiocentric When should
Advantages Disadvantages
Geocentric Approach
• The entire world is just like a single country for
the company.
• They select employee from the entire globe and
operate with a number of subsidiaries.
• The HQ co-ordinates the activities of the
subsidiaries.
• Each subsidiary functions like an independent
and autonomous company in formulating
policies, strategies, product design, HR policies
and operations.
• Companies view the entire world as a single
country.
Why do MNC prefer geocentric When should
Advantages Disadvantages
Micro Level Sources of Recruitment
TRADITIONAL:
• Subsidiaries
• Parent Company
• Campus Recruitment
• Private Employment Exchange
• Professional Organisation
• Data Banks
• Internships
• Scouting
• Advertising
• Employee Referrals
• Modern:
• Walk-in
• Consult-in
• Head-hunting
• Body shopping
• Business alliances
• Tele – recruitment
Who is an Expatriate?
• An expatriate (often shortened to expat) is a person temporarily or
permanently residing in a country other than that of their citizenship.
RETURN
INTER SELECTION
JOBS IN THE
ASSIGNMENT/ BASED ON JOB
HOME COUNTRY
OFFER INTER… FIT
REPATRIATION
DEBRIEFING INTER.
DEPORT
ORIENTATION
FAILURE
FOREIGN
TRAINING
COUNTRY ASSIGN
SUCCESSFUL
OBTAIN PERMANENT RESIDENTSHIP/
CITIZENSHIP IN FOREIGN COUNTRY
Other family
SHAKES-UP- problems
EMPLOYEE
CONFIDENCE
Employee Fails
Poor Educational,
Unattractive Pay with Larger
Medical
Responsibilities
Employee’s
Inability to adjust
Types of Expatriate Assignment