Topic - Study on customer

satisfaction towards HDFC

standards life insurance
company

JANKI SINGH
TYBBI
HDFC Standard LifeInsurance Company
 It is a long term life insurance provider with its
headquarters in Mumbai, offering individual &
group insurance.
 It was established in 2000 becoming the first
private sector life insurance company in India.
 HDFC Life has about 398 branches & presence
in 980+ cities in India.
 It has over 15000+ employees.
 Mr. Amitabh Chaudhry is the Managing
Director & CEO of HDFC life.
LIFE INSURANCE
 HDFC SLIC is one of the leading
private life insurance companies in
India offering various insurance
policies. Their vision is to provide
innovative & customer – centric
insurance plans that can help their
customers secure their family’s future
as well as help them with other
benefits such as tax savings.
 It offers 33 individual products & 8
group products.
KEY STRENGTH
Financial expertise.
Range of solution.
Strong ethical values.
Most respected private insurance
company.
Innovation in product selling.
Customer experience.
Risk mitigation & management.
Customer satisfaction in HDFC
Life
 This study gives a good practical knowledge
and also help to know the reaction of
customers. So their requirements have to be
fulfilled.
 HDFC SLIC follow the suggestion given in
the study it will be a great useful to build a
good customer relationship and can be the no.
1 insurance company in India.
 With the huge population and large untapped
market, insurance industry is a big opportunity
area in India for national as well as foreign
investors. India is the 5th largest life insurance
market in the emerging insurance economies
globally & is growing 32-34% annually.