Solutions To Agricultural Problems

• Development of crop zones based on strengths and weaknesses, with

defined production targets
• Development of post-harvest infrastructure focusing on logistical
aspects
• Encouragement to corporate farming and group farming Investment
in farmers' training
• Quantification of contribution of research organizations
• Vegetable Special Vehicles connecting cities, towns
Praveen Dwivedi: Agri Retail Supply Chain:
Challenging The Clichés
Some of the clichés in agri retail supply chain
• Direct to the farm
• Eliminate middle man
• Promote contract farming and corporate farming
• Store the all food in cold storages
How the things can be changed: from the
perspective of the Praveen dwivedi
Pricing the produce should be on
• price at which it is supposed to be sold.
• demand and supply conditions
• Based on brand
• Capture the price point
Marketing the products
• Must focus on consumer demands rather than producers supply
• Market segregation based on price at which customers can buy
• Promote integrate trade
• Focus on return on investment
• Methodology which is need to deployed on what produce will move through cold
chain, or short term or long term supply chain
Companies focus
• Decide the store locations and consumer willingness to pay
• Creating crop zones
• Tackle wastes, and farmers training
• 3pl models for integrated logistics
• Build the models that transform farmers into entrepreneurs
• Fresh store process rather than just store and sell
Farmers focus
• Produce based on market conditions
• Farmer has to be integral part in creating value chain
• Integrate with the retailers
• Change the opportunistic to sharing model
Government focus
• Make the economy completely free
• Reduce the government subsidies
• Have clarity on food items standards
• Build the Indian brand into a hallmark quality
• keep the price equation lower than the inflation