PERCEPTION

AND CONCEPTION
What is Perception
• "Perception is the (active) process of assessing
information in your surroundings." It involves
becoming aware of one's environment in a way
that is unique to the individual and is strongly
influenced by communication.
Factors affecting perception
• Work Enviorment
• Education
Factors that cause perceptions to vary between
people

• Physiology
• Past experiences and roles
• Culture (and co-culture)
• Present feelings
Conception
• A broad , objective understanding of a subject
• Helpful while addressing a diverse set of individuals
• The ability to connect to audiences of any nature or
of any diversity improves when you have a conception
of various subjects.
Example
• If invited to speak in a session consisting of
management trainees , speaking to them as you do to
your colleagues would be useless . Having a
conception of the ways and manners of the trainees
will help you connect with them better and thus make
the communication successful.