Professional Documents
Culture Documents
CHAIN MANAGEMENT
STARBUCKS
• Starbucks Corporation (Starbucks), incorporated on November 4, 1985, is a roaster, marketer and
retailer of coffee.
• The Company purchases and roasts coffees that it sells, along with handcrafted coffee, tea and other
beverages and a range of fresh food items, including snack offerings, through Company-operated stores.
• The Company also sells a range of coffee and tea products and licenses its trademarks through other
channels, such as licensed stores, grocery and foodservice accounts.
• MISSION: To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a
time.
• VISION: To treat people like family, and they will be loyal and give their all
• LOGO
Their logo is inspired by the sea – featuring a twin-tailed siren from Greek mythology.