Flow of the Discussion

STEP 02 STEP 04 STEP 06

Comparison with other Why talk only Uber but What Kind of future we
players of Car Sharing not BlaBla are looking at?

STEP 01 STEP 03 STEP 05

What is BlaBla, History Branding Strategies; King in Regulations & Indian

& Business Model EU but why not in US Scenario

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 Let’s Know BlaBlaCar

• 2004, Vincent Caron bought domain name Covoiturage.fr and started a website
• 2006, Frederic Mazzella bought the domain, created a company Comuto
• 2008, Comuto launched the revamped version of the website
• 2009, it launched a Spanish version of the website and opened several carpool
services for multinational and large companies
• 2011, the company introduced BlaBlaCar.com in the UK
• 2012, online reservation service was added to Covoiturage.fr allowing users to buy
their trip online and part of the fund out of booking was passed on to drivers
• 2013, BlaBlaCar expanded to Germany which already had a lot of carpool sites
• 2014, the company expanded to Ukraine, Russia and Brazil and reached 10 million
users
• 2015, the company expanded to India, bought multiple carpooling companies in
Germany, Bought Autohop in Europe and Rides in Mexico. It reached 20 billion users
from 19 countries
• 2016, it signed a contract with GoEuro to offer remuneration based on the number
of connections
• 2017 it partnered with Opel and ALD Automotive for long-term rental service. It also
launched BlaBlaLines which was an application for a daily carpool.
• 2018, it revamped algorithm and reached 60 million members and 18 million
travellers ever quarter in 22 countries.

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 Business Model of BlaBla Car
World’s largest Long Distance Carpooling community.

A rider has to create a profile on The company charges brokerage of 12 per cent from every
BlaBlaCar app or website rider who takes a ride using its platform. BlaBlaCar does not
own a single vehicle or car but operates millions of rides
every day.

Updates the route of his/ her During selection of ride itself, the rider has to pay
travel BLABLA CAR for the ride before the ride starts. However, in case
of cancellation of a ride, the amount is refunded to
Online marketplace, peer to
the rider as per cancellation policy of BlaBlaCar.
peer marketplace model
1. Temporary Access
Both the profiles, of rider or 2. Economic Transaction Gains reputation after sharing experiences of
driver, a government-issued 3.Reliance on Platform their rides with other members in the
photo identity card is needed 4. Expanded role of community. It is important for the member to
consumers develop a reputation.
5. Crowdsourced Supply
The rider has to select the travel destination from After completion of the ride, the
their location and select the most suitable ride by rider has to rate the driver.
clicking the driver of their choice out of the list and Bla, BlaBla. BlaBlaBla
ratings of a driver and the best possible route to
their destination

Brokerage, Paid Connections, Insurance, Advertisement, B2B, Long-Term Rentals

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 Uber, Zipcar & BlaBla Car
Assets - offers over 50 different makes and models.
These vehicles include hybrids, SUVs, pickup trucks,
luxury vehicles, minivans
Zipcar provides on-demand mobility Revenue Model - Customers can choose to pay on
services in eight countries - US, UK< an hourly or daily basis, depending on their need.
Canada, France, Germany, Turkey, Spain, Currently, the company charges $70 per year or $7
Austria per month for a membership, excluding $8.25 per
To use Zipcar services, customers need hour for each trip.
to purchase its monthly or annual
membership plan..

Uber is the largest 24/7 non-stop BlaBla car connects drivers traveling from one city
on demand taxi service for Intra- to another with travelers headed the same way. The
city transportation. average BlaBlaCar ride is about 213 miles.
It is present in 60 countries - 400 It is present in 22 countries
cities
Revenue model - Customer trip Revenue Model - Collects 10-12% of total ride
commission (20%), advertising cost as transaction fee. Drivers do not make a
& cancellation of trips. Drivers profit - they get enough to cover the ride
get 80% of the fare charged. expenses like gas & wear and tear.

Assets -Vehicles are owned by the drivers and not Assets - BlaBlaCar does not own a single
the company except for in Singapore vehicle or car but operates millions of
Types of cars - Sedan, Mini, SUV, Luxury vehicles, rides every day.
helicopter, boats,kids

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 Branding Strategy Value
Proposition
Convenience

Cost
Economic → Social
Conversation

Community

6
 Dynamic Ad
for Travel
● Highly Targeted Ads
● Up-To-Date Ads
● Reduced Ad Spends
● Reduced Acquisition
Costs

BLOG 7
8
 EU v/s US

Car Ownership Fuel Prices Affordable Alt. / Distances Culture

per 1000 People $/Ltr Public Transport between Cities
USA – 980 USA - 0.74 USA - Abundant USA - Too Long or not Trust
long enough
Commuting between
Germany - 560 Germany - 1.42 Western Eu - Abundant
major cities
France - 479 France - 1.47 but Unreliable Western Eu - Moderate
Slovakia - 409 Slovakia - 1.40 Necessity v/s Luxury
Spain – 505 Spain - 1.35
Waiting

India - 22 India - 1.03 India - Low India - Moderate Working On-The-Go

GDP per Capita

9
Why Uber is well known than Bla Bla Car?

01 Significant Change in
Consumer Mindset

02
Funding Funding & Investors to
scale up promotions &
marketing
03 Controversies & Negative
Marketing

04 Larger market & Target

segment for Uber
 Regulations & Indian Scenario

BlaBlaCar does not interfere with Trips, destinations or NO INSURANCE

timings. The agreement for car sharing is between the
Car Owner and the Co-Traveler.”

WOMEN SAFETY
SAFETY CONCERNS

NO SAFETY STANDARDS NO WARRANTY

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 What’s in store for the future?

Growth of BlaBlaLines
Daily Commute as a substitute of trains

Proper Lobbying
Forming symbiotic relationships and have common discussion platform with
government bureaucrats

Unlocking door-to-door travel

In 2018, BlaBlaCar rolled out a new algorithm that connects drivers with passengers
at any point on their route, from their departure to their arrival point, unlocking
subtrips and millions of possible local meeting points.

Bus integration
The efficiency of buses, just like cars, depends on their occupancy rates
and any
subsequent journeys needed to reach their passengers’ final
destination.
Better Community Management
With so many diverse platforms, BlaBla car should
stick to its sharing ethos and focus on creating
genuine value for its customers & employees

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