Social media marketing influences teenagers' purchase of unhealthy products in three key ways: 1) Exposure to ads creates interest in harmful products like junk food; 2) Teenagers discuss and influence each other on social media to try new products; 3) Social media influencers impact purchase decisions by endorsing products. The conclusion is that social media marketing influences teenagers' intentions and increases consumption of products that can negatively impact their health.
Social media marketing influences teenagers' purchase of unhealthy products in three key ways: 1) Exposure to ads creates interest in harmful products like junk food; 2) Teenagers discuss and influence each other on social media to try new products; 3) Social media influencers impact purchase decisions by endorsing products. The conclusion is that social media marketing influences teenagers' intentions and increases consumption of products that can negatively impact their health.
Social media marketing influences teenagers' purchase of unhealthy products in three key ways: 1) Exposure to ads creates interest in harmful products like junk food; 2) Teenagers discuss and influence each other on social media to try new products; 3) Social media influencers impact purchase decisions by endorsing products. The conclusion is that social media marketing influences teenagers' intentions and increases consumption of products that can negatively impact their health.
Products Factors Facilitating Social Media Marketing • Globalization • Technological Opportunities • Ability to reach a wider target market than traditional media • Cheaper in comparison to traditional or mass media • Two-way communication (B2B, B2C) Teenagers Behavior on Social Media • Spend a majority of the time online communicating with their friends, and family. • Ideal for entertainment and searching for information • Popular Sites that they access: Facebook, Twitter, You Tube, and Instagram Influence of Social Media in Pre-Purchase Stage • Helps in creating needs that a buyer did not know that he or she had through triggering of the external and internal stimuli • Facilitates in information search for new products, or the ones that a potential customer perceives as risky • An effective tool in the evaluation of the alternatives Influence of Social Media on Purchase Stage • Determines consumer's attitude towards a product based on the feedbacks and comments from family and friends • Influences the customer motivation and ultimately behavior towards a product • Heps the customer to develop a perception for a product. If it is provided with positive reviews, he or she will probably purchase it, and vice versa Influence of Social Media on Post-Purchase Stage • The feedbacks provided by the customers, family, and friends will influence future purchase. • A client can state whether a product satisfied or dissatisfied the need that it initially created Influence on the Purchase Decision of Harmful Products • Exposure to these advertisements will create interest towards a harmful product such as junk food, soft drinks , and even alcohol. • Teenagers in different forums such as Facebook may begin to discuss about the product and influence each other to try out the new products. • Social media influencers can also impact the teenagers to purchase some harmful products by endorsing them • Business and brand marketing strategies are meant to be trendy and this influences the purchasing decision of Conclusion • Social media marketing influences the purchase intention of teenagers towards unhealthy products • The marketing strategies they implement create interest, make the products popular, and therefore increase their consumption rate • These products can have short and long term impact on the teenagers especially if they become frequent users