Retailing and Wholesaling

Definitions

Retailing
refers to the business activity of selling
goods or services to the final consumer.

Retailer
is one whose business firms sells mainly to the final consumers.
 Types of Retailers

1. By product mix General Merchandise stores

offered
2. By form of
ownership
3. By method of
operation
 Types of Retailers

1. By product mix Corporate chain stores

offered
2. By form of
ownership Independent stores
3. By method of
operation
Franchise stores
 Types of Retailers

1. By product mix
offered
Supermarkets
2. By form of Nonstore Retailers
ownership
3. By method of
operation
 What is Wholesaling?
Wholesaling
-refers to all activities involved in selling goods and services to those
who intend to resell or use the same for producing goods or services.
Types of Wholesalers

A. Merchant Wholesalers
1. Full Function Merchant wholesalers can be
classified into the ff:
Wholesalers
2. Limited function the general line
wholesalers the specialty line

3. Industrial
wholesalers
 Types of Wholesalers

B. Sales office and

1. Full Function
branches
Wholesalers
C. Agents
2. Limited function
wholesalers • manufacturer’s
agents
3. Industrial
wholesalers
• selling agents.
 Types of Wholesalers

Limited function wholesalers

1. Full Function provide only some wholesaling
functions, like order taking and
Wholesalers processing.
2. Limited
function
wholesalers
3. Industrial
wholesalers
 Types of Wholesalers

1. Full Function 1. those also serving the

Wholesalers retailers:
2. Limited function a. sales branches
wholesalers b. brokers
3. Industrial c. manufacturer’s
wholesalers agents