Research for Design

Students
GLS
INSTITUTE
OF DESIGN
Prof. Dhruv Brahmbhat
Faculty of Management
GLS University
Today’s Talk
• IMPORTANCE OF RESEARCH
• OBJECTIVE OF RESEARCH
• RESEARCH AND DESIGN TOGATHER
• TRENDS IN RESEARCH
• PROCESS OF RESEARCH
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 • Why to do research?
• What to do research?
• When to do research?
• How to do research?
• Where to do research?
• Whom to do research?

Research is boring ?
 Importance of Research

• Research converts information in to

knowledge
• Research can surprise you
• Research can generate new world
• Research can change the
perception, attitude, learning of
people
Objective of Research

• To innovate
• To describe
• To understand
• To create value
• To rethink
• To find solution
Research and
Design
• Research in Graphics
• Research in Fashion and Fabrics
• Research in Product
Development
• Research in Life Style and
Accessories
Trends in
Research
• IT Innovation
• Market Innovation
• Packaging Innovation
• Innovation in Culture
• Innovation in Service Design
• Innovation in Product
• Business Model Innovation
Research
Process
 • Descriptive Research
• Exploratory Research
• Causal Research

Research Design
Consumer Research

• Consumer’s Perception
• Consumer’s Attitude
• Consumer’s Learning
• Consumer’s Emotion
• Demographic Factors
 • Observe
• Think
• Innovate
• Evaluate
• Design
• Present

How to Start Research

Mail: dhruv.brahmbhatt@glsuniversity.
ac.in