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    Rudra Shrikumar
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    Walmart is an American multinational retail corporation founded in 1962 that operates hypermarkets, discount department stores, and grocery stores. It pioneered the "Every Day Low Price" strategy of keeping prices consistently low through high sales volumes, efficient supply chain management, low overhead costs, and leveraging its scale to negotiate lower prices from suppliers. This approach increases both sales and customer loyalty for Walmart.

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    Walmart is an American multinational retail corporation founded in 1962 that operates hypermarkets, discount department stores, and grocery stores. It pioneered the "Every Day Low Price" strategy of keeping prices consistently low through high sales volumes, efficient supply chain management, low overhead costs, and leveraging its scale to negotiate lower prices from suppliers. This approach increases both sales and customer loyalty for Walmart.

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    13 views5 pages

    OM

    Uploaded by

    Rudra Shrikumar
    Walmart is an American multinational retail corporation founded in 1962 that operates hypermarkets, discount department stores, and grocery stores. It pioneered the "Every Day Low Price" strategy of keeping prices consistently low through high sales volumes, efficient supply chain management, low overhead costs, and leveraging its scale to negotiate lower prices from suppliers. This approach increases both sales and customer loyalty for Walmart.

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    © All Rights Reserved
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    of 5

    How their model wins with “EVERYDAY LOW

    PRICES”
    ABOUT WALMART

    • American multinational retail corporation

    • Chain of hypermarkets, discount department


    stores, and grocery stores, headquartered
    in Bentonville, Arkansas.
    • The company was founded by Sam Walton in 1962
    and incorporated on October 31, 1969.
    EVERY DAY LOW PRICE

    • Every Day Low Price (EDLP) is the cornerstone


    of their strategy

    • Increases both sales and customer loyalty


    How is it possible ?
    • its huge volume of sales that's possible due to
    the spread of its operation and its wide
    customer base
    • a supply chain management system that
    maximizes efficiencies and reduces outlays
    • minimization of overhead and operational
    costs
    • leveraging of its bargaining power to force
    suppliers to lower prices

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