Pepsodent

Pepsodent is an Amvived from sassafraserican brand of toothpaste with

minty flavor
Product type= toothpaste
Owner=church and Dwight
Country = united states
Markets= worldwide
Pepsodent Life Cycle
• Pepsodent is currently in the maturity stage
• Using psychological pricing method to gain market share
• They have to compete with heavy completion
Strategies Pepsodent
• Pepsodent has a strong marketing focus and use all the channel to
ensure good brand visibility.
• Pepsodent use a problem solving approach when the product was
launched.
• Geographically, Pepsodent target rural and urban areas.
Magnum
The ice cream today know as magnum was developed in Belgium at ola
laboratory in cooperation with the Belgium chocholate producer.
Owner = Unilever
Country = Belgium
Magnum Product Life Cycle
• Magnum is in the growth stage at the global level
• Their sales figure is always crossing targets
• They have to compete with the heavy competitors in the market like
AMUL, BASKIN ROBBINS
Strategies Magnum
With its fast growing reputation, Unilever would continue to introduce
new magnums at a fast pace making the Magnum empire more
complex but also more powerful. This strategy complexity of high
quality and strong connections , Magnum became the largest single
ice-cream in Europe in 2000.
SURF EXCEL

• Surf Excel is a Unilever brand that is currently marketed as the counterpart brand
of OMO detergent in the India, Pakistan, Bangladesh and Sri Lanka markets.
• Owner: Unilever
• Introduced: 1996
• Related brands: OMO, Breeze, Skip
• Markets: India, Pakistan, Bangladesh, Sri Lanka
SURF EXCEL LIFE CYCLE
• Surf Excel is currently in the maturity stage
• Surf Excel always maintained their product quality
• They edged above the competitors in terms of TV Ads.
• Moreover, with a rigorous marketing approach, they claimed its position at the
top of all.
• It is one of the oldest indigenous brands of the nation and it showed its
supremacy in the market in style.
Strategies SURF EXCEL
• Surf Excel target premium and mid tier consumer with maximum
market share pricing strategy.
• All it’s products are priced lower than the rival P&G brand.
• This is due to the price sensitivity of indian consumer across the
market segments
Yippiee
Yippee was introduced in the market in 2010 to complete against the
market leader nil maggi
Yippee till 2015 befoe maggi crisis was growing at an moderate rate
Yippee product life cycle
• Before maggi crisis ITC yippee was growing at around 40% every year
• During the period of maggi ban it groeth jumped to 80% doubled up
to the market share of yippee in 2016
• As the result yippee gained around 40%market share and stood 2nd
position while the first was still the maggi
Strategies Yippiee
• Yippiee initially promoted its product by using the strategy of offering
different types of masalas.
• Maggi initially only come with single offering and that is when yippiee
marketing itself as a brand that offers variety.