PRESENTATION ON MARKETING

COMMUNICATION
PRESENTED BY
ANKIT PAL
MARKETING COMMUNICATION

The means by which firms attempt to inform, persuade and remind customers-
directly or indirectly-about the products or brands that they sell.
Marketing Communication is a systematic methodology aimed at creating a
niche for a particular product or service in the market through various modes of
communication to reach the end user.
MARKETING COMMUNICATION PLATFORM

• Advertising
• Personal selling
• Promotion
• Direct Marketing
• Publicity