CASE

STUDY
(Ho Cha Miki Manufacturer)
Overview
Statement of the Objectives
 Ho cha wants to let people know that their product is
different (unique)

 Ho cha like any other business wants to expand their

business to maximize their business profitability

 Ho cha wants to become successful and meet the standards

of the buyers
 Viewpoint
We are taking the viewpoint of a consultant
in finding ways of how Ho cha will meet its objectives
Alternative Courses of Action
Ho cha should let the people know of their product through
different means such as advertising through commercials and
etc.

Ho cha should buy more machines to produce more and hire
more workers to hand the production

Ho cha should go to stores and let them try their product and
let them decide if they want to sell their product
Recommendation
Ho Cha should do the third alternative because it will help
them know where they should sell their product and so
that it will be known to those places
Conclusion
STRENGTH
Uniqueness of product and its
Quality
WEAKNESS
Unity of their workers
OPPURTUNTIES
Seasonal high demand of
product
THREATS
Outside Competitors
PRODUCTION
PROCESS