IDM Presentation

By: Pooja Gupta

Athleisure refers to athletic apparel which people can wear in non-
athletic settings.
 Practical
 Relaxed and cool style blends
 Minimalist design
 Comfortable
The athleisure sector has grown 42% in the last seven years
reaching a total market worth of $270 billion, and is predicted to
grow another 30% by the end of this year.
 After the success of Lululemon’s athleisure line, athletic giants such as
Adidas and Nike started to pay attention to non-athletic audiences.
 Nike also launched its athleisure lines.
 Nike is an American multinational brand that is known for its active
wear apparel and footwear.
BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE
WORLD.
*IF YOU HAVE A BODY, YOU ARE AN ATHLETE.

 This mission statement emphasizes innovation and represents the

company’s strategic goal of reaching out to the global athleisure
and sports footwear, apparel and equipment market.
CLOTHING
 Tops & T-Shirts
 Hoodies & Sweatshirts
 Jackets
 Trousers & Tights
 Tracksuits
 Shorts
 Sports Bras
 Skirts & Dresses
FOOTWEAR
 Sneakers
 Nike has many competitors in their industry. These companies
include Puma, Reebok, ASICS ,Underarmor and Adidas.
 Price Range: ₹1400 to ₹3000

T-Shirt: ₹1495 Sports Bra: ₹1895 Short: ₹1695 Tight: ₹2299

 Price Range: ₹1000 to ₹3000

T-Shirt: ₹1199 Tight: ₹1599 Sports Bra: ₹1499

• Price Range: ₹1000 to ₹3000

Tight: ₹1499 T-Shirt: ₹1299 Sports Bra: ₹2199

 Aims to reduce carbon emissions - sustainable products
 Uses Recycle polyester
 Use Dri-Fit Technology
 Has wide size range
 Strong marketing campaign - sponsors celebrities.
 Strong at research & development
 Believes in innovation and inspiration.
 These components are applied through the company’s strategy of
continuous improvement of products through new technologies.
 The "AeroReact" material, for example, can detect when the
wearer is about to start sweating and loosen itself up just before
that happens.