HOW TO BUILD A KICK-A$$

WEBINAR PROGRAM IN LESS

THAN 2 MONTHS
February 2018

SARAH DANZL | Enterprise Communications

@sarahdanzl
@degreed
 INTERNAL L&D SYSTEMS
+
EXTERNAL TRAINING
+
OPEN LEARNING RESOURCES

Custom

WE’RE
Instructor-
Portals MOOCs LMS led classes

DEGREED Articles
Books Webinars
Live
Degreed is the career- Events

long learning platform.

We help you build, Videos Online
Courses
share and measure the
skills you need for the
future you want.
However you learn.
 TODAY’S AGENDA

LET’S 1 Research

TALK
ABOUT… 2 Now what?

3 Lessons Learned

Q&A
THE RESEARCH
 TODAY’S WORKERS NEED A DIVERSE
SET OF L&D SOLUTIONS
EVERY DAY EVERY WEEK EVERY MONTH EVERY QUARTER ONCE A YEAR
Web search Articles & blogs Online networks
SELF-DIRECTED

Webinars
Peer/team Videos Apps Live networking
interaction
Online Podcasts &
Books courses audio books
Live classes (external)

Coaching &
L&D-LED

mentoring
e-learning courses
Conferences &
Instructor-led classes trade shows
Source: Degreed, How the Workforce Learns in 2016, 1/2016
 AT WORK AND BEYOND.

85%
AT WORK
67%
PERSONAL TIM

Source: Degreed, How the Workforce Learns in 2016, 1/2016

18% DURING TRAV
THE Understand
TAKE- your audience
AWAY
RESEARCH INTO
ACTION
BEST MEDIUM

Marketing and sales

leaders say
73% webinars are one of the
best ways to generate
quality leads.
Source: InsideSales.com
WEBINAR RECIPE

Client Questions
The Search Webinars
Launch Virtual
Videos training Results
Assessments
Foundation Happy
Articles
& blogs How Podcasts
Audience
On-the-job Performance
projects support tools
Coaching & Examples
mentoring Awards
Implementation
 How do you enable sales

Ask the
around webinars?

1) Ask them for content

Audience suggestions
2) Post-event leads
3) Post event talking points
4) Not at all
5) Other
SETTING THE FOUNDATION

Marketing
Marketing Sales
(should) =
Sales
 Client interview had 33% better
registration

CLIENTS
FOLLOW UP
SEGMENTING PROMOTIONS

Quantity v Quality
s
MidMarket Enterprise

U.S. EMEA, AsiaPac, AU

Role Org size

Time Frequency
 What other systems are you

Ask the
integrating on24 with?

1) Hubspot

Audience 2)
3)
Marketo
SFDC
4) Other
FORM
 Involve Sales
GOLDEN TICKET
Include Client

Segment Promotion

Follow Up
LESSONS LEARNED
 OUR PROCESS

Content
Tool Kit for Sales Record Add’l content
and highlight
Plan / Ask videos

1 3 4 2 5
RESULTS

8,092 Webinar
Leads
12 Deals
Won
(assisted
and new)
140k
average
deal
size
QUALITY OVER QUANTITY

38% Goal = 30% Enterprise-level

Result = 38%
“ What got you here
won’t get you there.
LEADERSHIP COACH, MARSHALL GOLDSMITH

Source: Marshall Goldsmith, What Got You Here Won’t Get You There, 1/2007
QUESTIONS?
VISIT
get.degreed.com

EMAIL
sdanzl@degreed.com

SHARE
@sarahdanzl
@degreed
 The Business of
Learning
October 3-4
NYC
It’s going to take the
2017 SPEAKERS
whole organization
FROM:
Airbnb
working together to
develop the skills of today
Caterpillar
Deloitte
General Mills
Imperative
Harley Davidson
OppenheimerFunds
and tomorrow. Join us.
Mastercard
The Muse LEARN MORE
Xilinx
VISIT: https://get.degreed.com/lensnyc-2018-save-the-date