Brainstorming

 Brainstorming is an idea-
generating technique. A group
addresses a specific problem by
amassing ideas spontaneously
contributed by its members.
Brainstorming
 Why is it useful?
 A brainstorming session can generate
many ideas in a short time.
 When is it used?
 Used when many ideas are expected
 How is it done?
Rules of Brainstorming
 Rule out criticism
 Encourage Quantity
 Participation
 Combine and Build
Variations on Brainstorming
 Hot-Cold
 Stop-and-Go
 Buzz Session
 Bulletin Board