New Marketing Plan

Offline Marketing

● Get 3 in just 1 : Promote Joint tourism offer with Thailand, Singapore

● Malaysia, Your Gateway: Keep cheap route of Air travel for tourists
travelling to China, Australia, New Zealand etc. so that they halt
malaysia for a visit
● Advertising in some busiest international airports such as Dubai,
London, Beijing etc.
● Promotion to attract more film shooting
https://www.youtube.com/watch?v=W8989I9NdeU
● Create Your Own Plan: Customize travel package with choice of
Golfing, Cruise, Diving, Angling, Bike Tourism, Homestay etc.
 New Marketing Plan
Online Marketing

● Storytelling on social media posts

● Use of Augmented reality to give memorable experience

https://youtu.be/hqcv4GnSUEM

● Valuable content creation and optimization of website for SEO

● Manage Travel Website (E,g. TripAdvisor) reviews efficiently

● Gather User-generated content and promote it, do influencer

campaign
References
● https://www.tourism.gov.my/
● https://www.researchgate.net/publication/307656952_Cultural_Heritage_T
ourism_in_Malaysia_Issues_and_Challenges
● https://en.wikipedia.org/wiki/Tourism_in_Malaysia
● https://en.wikipedia.org/wiki/Tourism_Malaysia
● New Marketing strategy online : http://blog.kolau.com/tourism-marketing-
4-strategies-attract-tourists/
● https://uhurunetwork.com/tourism-marketing/
● https://www.trekksoft.com/en/blog/best-destination-marketing-strategies
● Offline marketing strategies
● https://www.biznessapps.com/blog/10-offline-marketing-strategies-that-
still-work-today/
● https://hingemarketing.com/blog/story/7-offline-marketing-strategies-that-
support-your-online-brand