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10559087
10559087
İlmiye.ozreis@emu.edu.tr
Stages of Cognitive Processing
Attention: Active & Passive
Attention is the cognitive process of selectively concentrating on
one aspect of the environment while ignoring other things.
William James
Active attention
Passive attention
Attention
Divided Focused
Attention Attention
Task Task
Similarity Difficulty Practice Auditory Visual
Types of Attention: Selective (Focused) Attention
Presents people with two or more stimulus inputs at the same time
and instructs them to respond only to one.
It enables us to study the nature of the selection process and the fate
of unattended stimuli.
Types of Attention: Divided Attention
Studied by presenting at least two stimulus inputs at the same time but
with instructions to attend and respond to all stimulus inputs.
People presented with two different messages to both ears and one auditory
message has to be shadowed (repeated back out loud).
Focused Auditory Attention: Dichotic Listening Task
Focused Auditory Attention: (Cherry, 1953)
Experiment 1
Result:
Result:
Very little information was extracted from the non attended message.
For example, they did not notice a change in langauge.
Conclusion:
Degree of similarity
When inputs are similar (words presented to both ears) only one or the
shadowed message is recalled
When inputs are dissimilar (shadowed auditory message and visual pictures)
recall for pictures very good
Found that when ‘6 who there’ is presented to one ear and ‘4 goes 1’
to the other, participants report: who goes there, or 4 6 1.
This model allows for the processing of more than one input at a
time.
Physical cues determine which stimuli receive more attention and are
processed further.
i.e., if two taps are required for the shadowed words and one tap for
the non-shadowed words, then shadowed words are more important
and will be responded and will be recalled more.
Selective Attention Models
Focused Visual Attention
We may attend to:
Area or region of space (e.g., looking behind you to identify the source
of a sound).
Resembles a spotlight:
Everything within a small region of the visual field can be seen clearly
but all that is not under the attention spotlight is harder to see.
An exogenous system:
Automatically shifts attention, when we have unexpected cues e.g.,
smoke
Involuntary, stimulus driven
Bottom up processing
Object-Based Attention
Visual attention is often directed to objects than region
Illusions
Visual Search Time and Degree of Similarity
Guided Search Theory
All basic features receive activation
Searching for a red horizontal target, all features that are red
and horizontal are activated, the others are deactivated.
The task required participants to read written color names of the words
independently of the color of the ink (for example, they would have to
read "purple" no matter what the color of its ink was).
Experiment 2:
Naming the color of the word does not take longer when the color of
the ink does not match the name of the word color.
Naming the color of the ink takes longer when the color of the ink does
not match the name of the word color.
Stroop Effect
Explanation:
Such interference was explained by the automation of reading, where
the mind automatically determines the semantic meaning of the word
(it reads the word "red" and thinks of the color "red"), and then must
intentionally check itself and identify instead the color of the word (the
ink is a color other than red), a process that is not automatized.