A PRESENTATION ON

‘LAKME’
BY : Prashanta Rithe
SYBMS
 ABOUT ‘LAKME’

• LAKME is an Indian brand of cosmetics and salon services .

• The brand originally introduced by the Tata group of India, now
bought over by Hindustan Unilever (HUL) of the Unilever group.
• LAKME today has grown to have a wide variety of products and
services that cover all facets of beauty care and arm the consumer with
products to pamper herself from head to toe.
HOW IT STARTED

• LAKME started as a 100% subsidiary of

TATA GROUP. In 1950, Indian cosmetic
LAKME was started famously because of
the Prime Minister , Jawaharlal Nehru,
was concerned that Indian women were
spending precious foreign exchange
on beauty products , personally
requested JRD TATA to manufacture
them in India.
 SWOT ANALYSIS

STRENGTHS WEAKNESS

1. Brand 1. High service costs.

2. Vast range of product & service 2. Product cost is high.

3. Innovative performance
OPPORTUNITIES
1. Nowadays people are more interested
in personal grooming.
2. Improving brand image with top
models and building brand image by
collaborating top designers in LAKME
fashion week.
3.If the gift card is lost or stolen no new card will
be issued and no money will be reimbursed.
THREATS
1. International brands coming into domestic
cosmetic market can be a threat to the market
share held by LAKME.
2. Availability of cheap local brands and
imitations.
 PRODUCTS
OFFERED BY
‘LAKME’

1. Kajal , eyeliners,
eyeshadows,mascara,

2. Foundation, compact, BB cream,

blush, highliter, concealer,
facewash
3. Nail polishes, nail polish
remover
4. lipsticks

5. Moisturiser etc
 COMPETITORS OF LAKME

• Companies or brands such as Revlon,

Garnier, l’Oreal , Ponds, Yardley etc are
the competitors of Lakme .
• Nowadays brands such as Maybelline ,
body shop etc are also at a high level of
competition in the market.
BRAND AMBASSADOR OF LAKME
 CONCLUSION

• Lakme continuously innovates to offer a wide range of high

performances and world class color cosmetics, skincare products, and
beauty salons. Combining international technology with an in depth
understanding of the Indian woman’s needs.
• Lakme also offers its consumers a comprehensive beauty experience
through its products and services at the Lakme Salons and studios.
THANKYOU