Business Idea

•Whether it’s for weddings or birthdays, housewarming or

anniversary parties carrying gifts with has become such a
norm in India to gift to people with special occasions which
the Gifting business such an underrated small scale business to
earn money.

•A Gift Store is a profitable business to venture into as a new

business ideas. But sometimes plenty Gift stores that do not
perform well, mainly because of lack of proper planning or no
planning at all.
 Location

✔ place which a higher chance of selling profitably.

✔Higher foot traffic will be better .
✔settle for a place with a lot of people coming
daily, look for communities that are lacking
businesses like the one you want.
✔ area settle in an area that has lesser competition.
 competition

• ✔we will Visit gift shops doing well in our

area. See their inventory variety and
display style.
• ✔we will Note their business hours,
locations, merchandise and items, and
services.
 Market Sizing
Investment- Between 2lkh -4lkhs
Space for shop- 500sqr.ft
Average customer spending-Rs500 per
person(nominal)
No. of employees-5
Market Size-1000 to 5000 persons
 Stocks and finding Suppliers

✔we will have well-stocked gift shop that

appeals to a variety of customers we will
Acquire enough stock to fill all of our shelf
and display space.
✔ we will Obtain inventory from more than
one source.
✔ And we will Visit local craft, art, or trade
fairs to look for stock.
 Items to be sold in the gift store

•Diaries
•Greeting Cards
• Photo Frames
•Office Stationery
•Wall Clocks and Wall Decors
•Table Tops
•Gift Bags
•Coffee Mugs, Ceramic mugs
•Stuffed Animals
•T-shirts
•Handmade collections and other souvenirs.
 MARKETING MIX “4p’s”

•PRICE
•PROMOTION
•PRODUCT
•PLACE
 Continued…..
• PRODUCT:
• Diaries
• Greeting Cards
• Photo Frames
• Office Stationery

PRICE:
• Diaries Rs 200-250
• Greeting Cards Rs150-200
• Photo Frames Rs150-300
• PROMOTION:
• Banners
•Pamplets
•online
• PLACE:
• An area with lesser competition