mGROUP __

Nilay Waghela (149)

Palash Durugkar (151)
Pradeep (153) SECTION C
Prashant Bhanushali (154)
Priyank Arora (155)
Value Chain of Titan

Value Chain
Upstream VC
of Titan relies
both on In-
house
production as
well as
outside
vendors.
Similarly
downstream
there are
Company
Boutiques and
Franchised
Boutiques.
 Supply Chain Management

Project Aspire
In 2003 a cross functional team under a leading
strategy consultant was set up which aimed at Need
reaching a sustainable Return on Capital Although in 2001,
Employed of 25%. Tanishq made
breakthrough,
Three Pronged Plan but sustainable
• Clean Inside-Out Plan growth remained
• Introduction of new channels of supply questionable.
• Remodelling order generation and Tata group was
fulfillment process fast losing
New Channels: confidence and it
was urgent to
• Channel 1: Prototype enabled sale take business to a
• Channel 2: Made to Order(MTO) platform of
• Channel 3: Consignment Sale relating to irreversible
Vendor’s stock
sustenance.
Remodelling OG&F
• As business slowly started depending upon
judgement of franchisees, huge inventories
piled up.
• A Zero based approach was adopted to
remodel entire Supply Chain