Is Capital Punishment

right or wrong?
"Who Am I?" 20 statements test

Number the lines on a sheet of paper from 1 to 20. On

each line, complete the statement "I am ..." with
whatever aspect of yourself comes to mind. Answer
as if you were talking to yourself, not to somebody
else. Write the answers in the order they occur to you,
and don't worry if they aren't logical or factual.
Step 2
Read each statement and then classify it into one of two
categories.

1. Collectivistic elements are any descriptions that refer to

the self in relationship to others. It includes roles ("I am a
student,"), family relations ("I am a mother,"), ethnicity, race,
gender, and origins (e.g., "I am an African American," "I am
from the States"), and religion.

2. Individualistic elements are qualities that apply to you

Step 3
Summarize your self-concept by computing the percentage of
your self that is individualistic versus collectivistic.

1. Is your self-concept more individualistic or collectivistic?

2. Did you tend to list collectivistic elements earlier in the list

than individualistic ones?

3. Was it difficult to classify the self-descriptions as either

individualistic or collectivistic?

4. Which elements are more central to your identity: the

collectivistic components or the individualistic components?
Values
Rokeach Value Survey
Values in the Rokeach Survey
Values - Attribute
• “a specific mode of conduct or end-state of
existence is personally or socially preferable to
an opposite or converse mode of conduct or end-
state of existence”
• Attribute
Content (What is important)
Intensity (How Important it is)
Classifying Values – Rokeach Value Survey
● Terminal Values - Desirable end-states of
existence

○ The goals that a person would like to achieve

during his or her lifetime

● Instrumental Values - Desirable modes of

behavior
Classifying Values – Rokeach Value Survey
● Terminal Values - Desirable end-states of
existence
○ Self-focused : Personal Values
○ Others-focused: Social Values
● Instrumental Values - Desirable modes of
behaviour
○ Moral Values
○ Self-actualization Values
Terminal Values (End-States)
Social (Focus on Others) Personal (Self-Focused)

A World at Peace A Comfortable Life

A World of Beauty An Exciting Life

Equality A Sense of Accomplishment

Family Security Happiness

Freedom Inner Harmony

Mature Love Pleasure

National Security Salvation

Social Recognition Self-respect

True Friendship Wisdom

Instrumental Values
Moral (Focus on Morality and Self-actualization (focus on
Relations) competence)

Broadminded Ambitious

Forgiving Capable

Clean
Helpful
Courageous
Honest
Imaginative
Loving
Independent
Cheerful
Intellectual
Obedient
Logical
Polite
Self-Controlled
Empirical Evidence
• It predict several outcomes including shopping
selections (Homer & Kahle, 1988) and weight losses
(Schwartz & Inbar-Saban, 1988).
• It influences job choice decisions, job satisfaction,
and commitment (Judge & Bretz, 1992).
• Values affect personal and organizational
effectiveness (Meglino and Ravlin, 1998; O’Reilly et
al., 1991)