TYPES OF LOYALTY PROGRAMMES

TYPES OF LOYALTY PROGRAMMES

• LOYALTY PROGRAMMES
Loyalty programmes are structured
marketing efforts that help in increasing
the retention rate and encourage repeat
buying which ultimately increase the
profitability of an organisation.
 LOYALTY PROGRAMMES
• Appreciations
company gives something more to
customers without charging extra
-Free talk time on Sundays, car service
Extra volume of product for the same price
• Reward points
Giving extra, not related to product
- Reward points – Bank cards,Airlines
- Dhanteras – Cookers, kitchen items
 LOYALTY PROGRAMMES
• Partnership
Long term relationship through service
agreements
- Eureka forbes,Bajaj finance,lift maintanance
• Rebate : Preferential pricing schemes
• Coalition
Two companies team-up to share customer
data to jointly target a customer demography
-Construction + cement + lift companies
LOYALTY PROGRAMMES