 Born on February 3, 1468

 A German blackswithand publich

who was responsible for shaping
the nature of the society by
establishing the first form for
spreading information. This is
called the Gutenberg Principle.
 Thefirst printing press
was built through
Johannes Gutenberg which
heralded the start of mass
communication
“ The printing press was an
important step towards the
democratization of
knowledge”
Einstein, 1969.
 According to the researchers,
Gutenberg Revolution is a term
used to express the democratizing
effects of the invention of the
printing press among society.
 Democracy was born through the
invention of the printing press and
the effects it had on the society.
 In 1920, the radio broadcasting was
introduced. It marked a significant jump
in the speed of communication.
 In the 1970’s, the Information Age accelerated
global communication. It started the microprocessor
began and took it as the introduction to the Internet
Browser, which made the Information Age
significant to up to this day.
 In the early times of the internet,
it still follows Gutenberg
Principle. Both money and
expertise are required for you to
be able to access the internet and
spread information.
 According to Stacy (2008), the
development of internet in our world,
changed 2 major expansion:
 First, uploading and downloading of
different forms of media, such as image,
videos and audios, were now possible
through internet access. Second,
spreading and publishing of information
were now much easy because of
different tools.
 Thistime, information now be
on the hand of every individual
and all the potential individuls.
This is called as the Post-
Gutenberg Principle or Social
Information Principle (Stacy,
(2008).