DESCRIPTI

VE
RESEARCH
 IT
IS A RESEARCH METHOD THAT
DESCRIBES THE CHARACTERISTICS OF
THE POPULATION OR PHENOMENON
THAT IS BEING STUDIED.
 “WHAT” > “WHY”
DESCRIPTIVE
RESEARCH
METHODS
OBSERVATIONAL METHOD

 THE MOST EFFECTIVE METHOD TO CONDUCT DESCRIPTIVE

RESEARCH AND BOTH QUANTITATIVE AND QUALITATIVE
OBSERVATION ARE USED IN THIS RESEARCH METHOD.
TWO TYPES:
* QUANTITATIVE OBSERVATION- COLLECTION OF DATA WHICH
PRIMARILY FOCUSED ON NUMBERS AND VALUES.
* QUALITATIVE OBSERVATION- DOESN’T INVOLVE MEASUREMENTS
OR NUMBERS BUT INSTEAD JUST MONITORING CHARACTERISTICS.
 CASE STUDY METHOD

 CASE STUDIES INVOLVE IN-DEPTH RESEARCH AND STUDY OF

INDIVIDUALS OR GROUPS.
 SURVEY RESEARCH

 RESPONDENTS ANSWER THROUGH SURVEYS OR

QUESTIONNAIRES, OR POLLS.
 OPEN AND CLOSED- ENDED QUESTIONS
CLOSED-ENDED QUESTIONS