Leadership

Topic 5: Leaders as
Communication
*Leaders as senders of information
*Leaders as receivers of information
*Communication channels
*Barriers to communication
*Leadership communication contexts
*Clear Communication
For communication to be effective, it must be
clear
*Challenges:
*Being clear about the purpose of
the message
*5 Ws
*Transmitting the message clearly
*Assertive Communication
*Best way to communicate a message
*Open, honest & direct
*Minimise negative effects of conflicts & foster
mutually beneficial outcomes
Three techniques that leaders can employ to receive
messages clearly are:

*Effective Listening

*Effective Questioning

*Emotional intelligence
*Effective Listening
Factors to determine how effective leaders are as
listeners:
*Verbal ability & vocabulary
*Note taking
*Motivation
*Environment
Tips to improve listening skills:
*Stop talking
*Eliminate any distractions
 *Pay attention to the purpose and the words
*Paraphrase key points
*Remain open, flexible & observant
*Follow-up
*Effective Questioning
*Open & closed
*Neutral & leading
*Loaded
*Mirror
*Probing
*Non-verbal engagement
 * Emotional Intelligence
5 components

*Can enhance leader effectiveness in communication

areas like:
• Influencing • Facilitating collaboration &
cooperation
• Motivation • Developing interpersonal relations
• Managing Change • Encouraging organisational
commitment
• Conflict management & resolution
Communication Channels in Organisations
Communication Channels in Organisations
Communication Channels Outside The Organisations
Public Relations
• TV Advertisements
• Talk show appearances (radio, internet or TV)
• Media conferences & media releases
• Corporate sponsorship of events etc.

Customer Relations
• Communication with an organisation’s internal & external
customers
Communication Channels Outside The Organisations
Conflict Management
Conflict occurs when 2 or more parties have incompatible goals
& interests
“Skill in the art of communication is crucial
to a leader's success. He can accomplish
nothing unless he can communicate
effectively.”