Global Marketing Enablement

Solution
Adopting Proven Best Practices at Scale

Powered by 1,000+ practical tools, guides, training, and agile project management software
 WHO IS THIS SOLUTION DESIGNED FOR?

Global B2B Marketing and Sales leaders who support a large

team of Marketers (across multiple business units or regions) or
Channel partners, that need to drive a measurable contribution to
revenue growth from marketing-sourced opportunities.

Customers include:
 WHY CONSIDER THIS PROGRAM?

 You need to drive revenue growth globally

 You have 50+ marketers with varying degrees of skills, knowledge and experience

 You want to assess the marketing maturity across your marketing organization

 You know that strong marketing capabilities are a precursor to revenue growth

 You need to standardize processes for marketing, demand gen, and product management

 You don’t have a huge budget for consulting

 HOW DOES IT WORK?
1 Phase 1 - Assessment
A customized online
assessment to identify the
current level of marketing
maturity for each business
unit, region, or channel
partner, and understand
overall global capabilities
and areas of weakness.
2 Phase 2 - Training
Tailored online training and
certification program to get
your marketing organization
up to speed on what works.
Regional workshops to share
best practices with expert
facilitators.
3 Phase 3 - Resources
Access to the world’s most
comprehensive library of
strategic marketing tools,
templates, how-to guides,
and other resources to help
marketers operationalize the
best practices learned in
training.
 PHASE 1 – ASSESSMENT (individual)
Your Logo
 PHASE 1 – ASSESSMENT (global report)
Your Logo

Global Dashboard of Marketing capabilities to

benchmark current strengths and weaknesses
by region and measure improvement over time.
PHASE 2 – TRAINING & CERTIFICATION

DM University is an online training platform with

24 courses and over 200 video modules that
provides fast-paced learning with certification
exams and advanced reporting.

Some courses available in 10 languages (sub-titles)

Content can be Demand Metric branded or white-

labeled and can be delivered in our learning
management system (LMS) or ported into yours.
PHASE 2 – TRAINING & CERTIFICATION

24 courses across the full spectrum of Marketing, Sales,

and Product Management, powered by over 1,000+ tools,
templates and how-to guides to support execution.

World class content licensed by:

Customized learning paths and new content creation available.

PHASE 2 – REGIONAL WORKSHOPS
 PHASE 3 – RESOURCES (subscription)
Agile Project Management Platform to
Our subscriptions include access to:
01 Manage Work & Standardize Workflows

• 700+ Practical Tools & Templates

Step-by-Step Playbooks & Toolkits to
• 30+ Step-by-Step Playbooks & Toolkits 02 Optimize Marketing Processes
• 200+ Benchmark Reports & How-To Guides
• 24 Online Training Courses
• “Agile” Project Management Platform 1,000+ Tools, Templates and Resources to
• Customizable Project Plans & Workflows
03 Get Your Team Ultra Productive

Training Courses with Certifications to

04 Increase Staff Knowledge & Skills

Quick Start Training & Strategic Advisory Programs

05 Implement Proven Best Practices
 RESOURCES FOR FULL GO-TO-MARKET STRATEGY
PRODUCT STRATEGY

Product Marketing
Development Strategy
PEOPLE & PROJECTS

Product Market Agile Agency Project

Marketing Research Marketing Relations Management

Influencer Shopper Content Online Event

Video CRM ABM
Marketing Marketing Marketing Advertising Marketing

Public Demand Customer Sales

Crisis Comms. Mobile Blogging SEO
Relations Generation Engagement Enablement

Email Lead Data Online

Website Social Media Webinars Sales Training
Marketing Generation Management Community

COMMUNICATIONS LEAD GENERATION CRM SALES

 SAVE TIME 700+ PRACTICAL TOOLS & TEMPLATES

Get projects and tasks done faster with industry-standard tools you can rebrand and customize

Assessments Calendars Job Descriptions RFP Templates

Analytical Tools Checklists Prioritization Tools Skills Assessments
Business Cases Competitive Analysis Process Diagrams Strategy Scorecards
Calculators Dashboards Project Plans Vendor Evaluations
BEST PRACTICE FRAMEWORKS & PLAYBOOKS

Don’t hire consultants when you can do it yourself with some guidance and tools

Frameworks & Playbooks

• Organize strategic tasks by stage

• Practical tools, templates, & training

• Foundation for our Smart Projects

• Built in collaboration with experts and

leading marketing associations
LEARN BEST PRACTICES 300+ REPORTS & GUIDES

Discover how world-class marketing organizations operate and adopt proven best practices

Benchmark Reports Playbooks & Toolkits Frameworks

How-To Guides Marketing Tech Research Maturity Models
Infographics Best Practices Guides Assessments
 WHY DEMAND METRIC?

800+ customers and Strategic partnerships:

150,000 global members AMA, ANA, DMI, AIPMM

1,000+ Practical Tools, Digital Marketing training

Templates, & How-To Guides provider for Microsoft

Agile Project Management Strategic advisory coaching

Founded in 2006 built for the needs of marketers systematically optimize marketing
Vancouver, Canada and product management